Reputation Management

Running a successful business means taking pride in how it is portrayed online. And if an initial impression is negative, or even neutral, it can, and will, leading to devastating results. Our reputation and brand management teams are built to help manage, monitor, protect, and enhance your digital brand identity. An emphasis on a consultative approach will ensure peace of mind that we are fully aligned with your messaging. The Highline Group team deploys proven proprietary solutions to suppress unwanted assets off the the front pages of search engines, while simultaneously boosting links that more accurately portray your brand. This is designed to be a long-lasting firewall, defending against future attacks. 

Profile Optimization

We create a professionally written and optimized profile on highly visible business and social media sites to dominate the top pages of search engines. 

Content Development

Our online reputation management strategy involves new content creation and wide distribution of positive content across the Web by our experienced online public relations team.  We publish professionally written and expertly edited content to blogs, news sites and social media with maximum search engine visibility and authority.

Online Reviews

According to a recent eMarketer study, 92% of internet users read reviews and 89% of people say that reviews influence their purchasing decision.  We work with you to implement a highly effective process for obtaining positive customer reviews on search engines and relevant review sites.  We also know how to deal with negative reviews on anonymous complaint forums.

Press Releases

Our experienced public relations professionals publish professionally written and search engine optimized press releases to promote and advertise your business online.

Online Monitoring

We monitor the web and online conversations actively for your brand, alerting you to any online reputation management issues that require your attention and assist in drafting response(s), if necessary.

Reporting & Metrics

We provide a comprehensive monthly report with an executive summary and month on month performance metrics so you can track progress of our online reputation management campaign and validate the effectiveness of our reputation management services and strategy.