influencer marketing

Influencer Marketing combines the viral aspects of word of mouth marketing with the measurement of online advertising. Go beyond display ads to become part of the social conversation. Your message is integrated directly into the content stream of blogs, videos, photos and updates in the voice of a trusted influencer. Every post is unique in perspective, tone and authority, creating a personalized message for the influencer’s audience. Here at The Highline Group, we utilize a combination of our software, strategy and our experienced professionals to deliver optimal results for our marketing customers.

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Our Approach

Guide

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We work with our talent to create authentic, story-driven content that lives beyond the campaign itself, while infusing the brand’s core messaging into everything we produce.

Strategize and Produce

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We create all content with a distribution-first strategy to ensure maximum visibility. Furthermore, The Highline Group handles all physical production of content campaigns to ensure the integrity of the brand’s overall objectives and the creator’s voice is preserved throughout.

Establish Distribution Platforms

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We assess each influencer marketing campaign on a case by case basis to determine the best distribution strategy for the content, including branded microsites, content hubs, all social media platforms, along with experiancial and live events.  

Use Technology

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Our proprietary technology and industry-leading partners allow us to cast talent through a hyper-refined scope of insights and analytics, ensuring the right fits for each campaign, driven by hard data.

Amplify Content

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All branded content creation is reinforced with strategy to drive reach, engagement, and conversion. Our best-in-class practices, refined over  years of experience and insights, push campaigns forward.

Metrics

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Following all campaign activations, we provide clients with a detailed wrap report, highlighting all key elements and learnings to ensure future successes.